Published on October 31st, 2012 | by Jason Louv1
Dementing Augmented Reality: How Future Activists Will Break People Out of Their Digital Trances
Four Ways to Bust Somebody Out of an Augmented Reality Tunnel
I have a new article up at R. U. Sirius’ Acceler8or about how augmented reality is probably going to end up putting people in even deeper digital trances than they’re already in, and four ways in which future activists might be able to counteract this by epically trolling people’s augmented reality tunnels. BONUS PARTY FUN: Article includes my thoughts on Terence McKenna’s December 21, 2012 “infinite novelty” hypothesis two months before we actually get to see what happens.
“This is the generation who grew up and forgot to lead their lives,” caws Borgia Ginz in Derek Jarman’s Jubilee. “They were so busy watching my endless movie… I sucked and sucked and sucked. The media became their only reality. And I owned their world of flickering shadows.” Of course, the greatest triumph of social media is that now the “powers that be” have tricked us into hypnotizing each other for them, and volunteering all of our data in the meantime.
Over the next ten years I can imagine this trend only increasing. As physical reality becomes grimmer, our endless virtual realities will only become more and more complex and enticing. As we will likely face increasingly vicious oil wars in the countdown to Peak Oil — and, towards the middle of the century, water wars—those who are privileged enough to do so will become more and more disassociated from the physical world, vanishing into the comforting data ether, in which the illusion of participation takes primacy over actual contact with the world.
Soon we will have augmented reality, and behind our glasses or held-up phones we will move through the reality tunnels that Google, Facebook and their successors will lay out for us, all with ads targeted to our increasingly focused consumer desires. Why bother dealing with reality when you can walk through a personally tailored data tunnel instead? Now this is worrying, because as if people weren’t drugged and hypnotized enough, now we’re going to have this level of immersive corporate hallucination to deal with.